Monday, May 2, 2011

FRENCH SHOE FEVER : REPETTO , THE PERFECT BALLERINA

You thought that was my shoe den ?
No. It's an army of REPETTO ballerinas.



When it comes to footwear, there is one word that sends fashionistas around the globe swooning: REPETTO.
Even Inès de La Fressange goes in a trance when mentioning the aforesaid brand.
The not so well-kept secret that Parisians have known about since the first pair was created in 1947 by Rose, for the comfort of her son's dancer feet ; he was no other than Roland Petit himself.


The Repetto original store on the Rue de la Paix



The perfect pointe


Rose  created an iconic ballet flat for French actress Brigitte Bardot, the "Cendrillon" ballerina, who gained celebrity in the very sexy movie "Et Dieu Créa La Femme" .



In the 1970s, Serge Gainsbourg got on board, buying a good 30 pairs per year.

 Though the company still creates actual dance shoes worn by all the superstars of the Ballet world Nureev, the whole Kirov Ballet company, Maurice Béjard and many more,  REPETTO came back to the general public with creations made by famous designers like Yohji Yamamoto, Comme des Garçons, Catherine Malandrino, and now the Big Karl.


Karl's Repetto stiletto


 Today, a Parisienne has at least one pair in her closet; it's as  basic as a trench coat. Ask Inès.


This pump is in every Parisian girl's closet.

These perfect pumps are cute, sure lady, but, what makes them SO special is .... they're done by hand in relatively small batches, so when you want one, grab it, or you'll regret it for years. Exclusivity, I'm telling you ! Limited editions and colors as well as styles and then once it's gone; it's really GONE ; to your despair.

REPETTO
22 Rue Paix
75002 Paris
01 44 71 83 12
www.repetto.com/

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